Motorcycle History and Profiles

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The Rathbun Family: A Harley-Davidson® family affair

Harley-Davidson would play an essential role in the careers of five of the seven Rathbun family members. Learn more about their life long passion for motorcycling.

One with the Wind: Harley-Davidson’s Livewire Electric Motorcycle Coming

Set to release next year, Harley-Davidson’s new electric motorcycle is already generating buzz and conversation about the future of the classic motorcycle company. In this blog, we take a look back at Jay Leno’s 2015 experience with the LivewireTM prototype in anticipation of what’s to come. With its “twist and go” design, the Livewire electric motorcycle promises to be a bike that will make everyday riding easy and fun.

25 May, 2021

Sailor Jerry, The Rowdiest Rider of Them All, Lives On

Harley-Davidson hooks up with Sailor Jerry Spiced Rum to celebrate and remember iconic tattoo artist, Sailor Jerry, in this tattoo competition.

25 May, 2021

How a Harley-Davidson® dealership builds community

One Harley-Davidson® dealer is providing more than motorcycles. It’s cultivating community. Come inside “The Bunker,” a rallying point for bikers and their families built by Harley-Davidson® Chattahoochee. The concert space is one facet of a larger strategy to make the dealer a destination point.

25 May, 2021

This is Your Brain on Riding

You know how it feels to ride. It’s an incredible and indescribable mixture of exhilaration and ease. It’s like an awake calm. Harley-Davidson recently commissioned researchers to see if they could put their finger on that feeling. Is it possible to scientifically prove that riding a motorcycle creates calm and happiness?

25 May, 2021

Finding the MIA: Meet the Military Bringing Home Our Vets

83,000 vets are still missing from wars dating back to WWII. While hundreds of thousands of motorcycles roar in remembrance at this week’s Rolling Thunder ride, the men and women of the DPAA work quietly and steadfastly to bring home the Missing in Action.

25 May, 2021

A Motorcycle Haven for Veterans with PTSD

Come inside the motorcycle shop “Operation Combat Bikesaver,” a refuge for veterans with PTSD. Off a country road in Crowne Point, Indiana, veterans bond while they build custom motorcycles.

25 May, 2021

The Polar Bear Motorcycle Grand Tour is a Different Breed

Winter road warriors are just fine with the fact that most riders park their bikes in storage for the winter. It means more open road for them. According to the members of the Polar Bear Motorcycle Grand Tour, clear, open spaces are one of many advantages of winter riding. Learn all the reasons why hitting the road to stave off the winter blues beats surfing the sofa all winter.

25 May, 2021

Harley-Davidson’s first foray into military battle

Harley-Davidson Insurance Services is offering a new military discount for active military and veterans! To celebrate, the Open Road blog is launching a series of posts to tell the rich stories of the long-standing relationship between the military and motorcycles. We begin with a famous American general using Harley-Davidson® motorcycles to manifest his vision of maneuver-style warfare in the Mexican desert.

25 May, 2021

Harley-Davidson Insurance Sponsors Customer Parties that Drive Sales for Dealers

Harley-Davidson® dealers that won the Harley-Davidson Insurance Spending Spree Sweepstakes put their winnings to work this summer by hosting customer appreciation parties. Dealers across the country drove sales, promoted businesses in their neighborhoods, and raised money for charity.

25 May, 2021

The Profiles Behind the Motorcycles