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Buying A Legend - Why Harley-Davidson Certified™ Program Is Changing The Way We Buy Motorcycles

Added July 16, 2021
Someone riding a motorcycle

Want to own a bike with a story? Buying a Harley-Davidson® Certified pre-owned motorcycle is more than that. It's about the peace of mind knowing your bike is backed by the best dealer and insurance network in the country with benefits that ride with you.

Buying a Harley-Davidson® motorcycle has always been a rite of passage for true American motorcyclists. If you were lucky, once in a blue moon, you could walk into a showroom to pick from the gleaming rows of brand-new bikes. There's something special about buying a brand new motorcycle. It's yours, and the open road awaits.

But at Harley-Davidson, we stand by our products long after they leave the showroom, which is why we are working to change the used motorcycle market and open the doors to riders who want to own a legendary bike with the peace of mind they won't get burned. 

Enter the Harley-Davidson Certified Program.

Every H-D Certified pre-owned motorcycle is thoroughly inspected and reconditioned by a certified Harley-Davidson technician and is backed by a limited warranty. H-D Certified pre-owned motorcycles can only be found at Harley-Davidson® dealers, giving you the confidence in buying a used Harley-Davidson® motorcycle that can eat up as many miles as you can throw at it.

Buying a Bike With a Story

Too many of us have been burned when buying a pre-owned bike in the open market. What we rode home with hope and confidence quickly turned into a mechanical and financial nightmare.

But we still want to buy bikes with a story.

It's what keeps us coming back to life on two wheels and why the Harley-Davidson brand remains so beloved by bike enthusiasts worldwide. Our bikes come loaded with the stories of those who came before us: the men and women who made the bike, those who rode them, and those who took care of them until they ended up in our stable. So now it's our turn to write a new chapter. 

Motorcycle buying trends in the past two decades have changed drastically. The tumults of the stock market, the rising costs of new vehicles, and the 2020 pandemic have reshaped the way we think about how to support Harley-Davidson® motorcycle riders. Through a Certified Pre-Owned program, we can assure prospective buyers that the bike we made will work as intended.

Why Buy H-D CertifiedPreowned Motorcycle?

Buying an Harley-Davidson Certified motorcycle means that you will enjoy unprecedented aftermarket support for a pre-owned Harley-Davidson® motorcycle, including a 1-year limited warranty. 

All eligible motorcycles have been produced in the past five years, have less than 25,000 miles on the odometer, have no aftermarket modifications to the engine or transmission, are free of major chassis and electrical modifications, and have been regularly serviced. 

Our mechanics perform a quality assurance inspection on every Harley-Davidson Certified motorcycle for any defects. Pre-owned motorcycles with open recalls, a blocked VIN, or that have been in a major accident are not eligible.
 
So you can buy a Harley-Davidson Certified motorcycle with the peace of mind that you are buying a legendary machine built to last. 

110 Point Quality Assurance Inspection

110-point Quality Assurance Inspection includes an extensive list of checks and function verifications to ensure H-D® mechanical, functional, and cosmetic standards are met.

We want to ensure there are no gremlins that a new owner will meet unexpectedly. Every motorcycle that comes from our Harley-Davidson Certified program is roadworthy and checked over by our knowledgeable mechanics.

Limited 12 Month Warranty

The H-D Certified Limited Warranty provides 12 months (unlimited mileage) of coverage for the engine and transmission on all H-D Certified motorcycles. Ride with confidence, knowing that if a problem does occur, the unparalleled Harley-Davidson® dealership network has your back.

H.O.G.® Membership with Roadside Assistance

Every H-D Certified Pre-Owned Motorcycle comes with a one-year national H.O.G.® (Harley Owners Group®) membership. Meet up with other Harley-Davidson® owners, visit the Harley-Davidson Museum, and read The Enthusiast Magazine.

One of the best reasons to buy a Harley-Davidson Certified motorcycle? Your H.O.G.® membership comes with one year of Roadside Assistance which can safely get you and your bike from the side of the road to the nearest Harley‑Davidson® dealership 24/7.

Insure It With The Best

So, you've chosen to find a Harley-Davidson Certified motorcycle, and you already love it.

We get it. Your motorcycle is your pride and joy. That feeling and connection to your bike are what our brand is all about. That said, you want your motorcycle protected, and if something happens, you want the best motorcycle insurance to help get you back on the road as quickly as possible.

At Harley-Davidson Insurance Services, we provide that service as a trusted motorcycle insurance agency that knows all about the motorcycle lifestyle. We stand behind our policies with industry-leading services, coverage, and support. You'll also find money-saving motorcycle insurance discounts and experienced customer service and claims support. It's why riders trust us to help protect them and their bikes.

You can get Harley-Davidson® Insurance today with a fast, free quote. Here's more of what we provide through our affordable motorcycle insurance:

Get an instant quote with us today so that you can get on to the open road.

Get to the Real Romance of Riding

Just you and the open road. Whether it's a curvy mountain descent, a single track through the woods, an abandoned airport drag strip, or a meetup with your friends at the local motorcycle cafe, the Harley-Davidson Certified program has a motorcycle for you.

With the Harley-Davidson Certified program, we hope to be seeing new members of our Harley-Davidson® family soon. Welcome to the story of a lifetime.

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